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Research papers

How many people said that?

Establishing what drives behaviour, motivates change, or what a future might look like, is not as simple as asking people the question. To address different kinds of questions qualitative market research generates different kinds of data, uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Jon Chandler
November 20, 2013
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Citation

Chandler, J. (2013a, November 20). How many people said that?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-people-said-that--8093